Agency

We see ourselves as a family, we are all here for each other. L-concept manages and advises players from the German and the international leagues. We focus both on talented young players and experienced professionals. Our aim is to work out the perfect career and transfer strategy for and together with our players. To this end, a comprehensive domestic and international network is available to us. Experience and expertise acquired over many years provide the foundation for our day to day work.

Philosophy

Values such as trust and responsibility have priority for us. At L-concept, player and advisor belong together just like a family. And, we never consider the player in isolation. His private sphere is just as important when planning a career as his development to date and his specific sporting objectives. While each player is different, the players are not actually all that different to each other because at the end of the day each of them wants to be successful. The path to success is generally full of privations, hard work and painful setbacks. So, in order not to lose sight of the objective, you need people at your side who you can trust. A number of different matters must be taken into consideration for career development. Together we will define the goals and develop the correct strategy to position or establish each talent and each professional as a personality on the market. We advise and provide guidance for our players in all areas, even when your career has come to an end. Our focus is always on the solution.

 

 

SPORT
COACHING

Career plan/management

Video analysis

Defining career goals

Media training

Live scouting

Inhouse
Support

Career after your playing career

Integration support

Home management

Relocation support

CONTRACT
PREPARATION

Experience

Duration

Salary structure

FLEET
MANAGEMENT

Car purchase

Car leasing

Car rental

SUPPLIER
AGREEMENTS

adidas

Nike

Puma

TAX
CONSULTANCY

Payroll

Tax returns

LEGAL
ADVICE

Tenancy law

Sports law

Labour law

Employers’ liability insurance association

Traffic law

ASSET
MANAGEMENT

Current account / daily allowance management

Finance concept

Investment

Financial controlling

Asset generation

TECHNICAL
SUPPORT

Cell phone

Hardware

Sky Entertainment

MARKETING
PR

Social Media

Endorsement contracts

Media

INSURANCE
ADVICE

Legal protection

Private / statutory health insurance

Liability / household contents

Per diem sickness benefit

Invalidity

Network

A fully-functioning network is key to success. We have excellent connections with all Bundesliga clubs. Our international network extends to all continents. We have worked systematically to find trustworthy partners for collaboration. Consequently, we have placed numerous players within Germany or brought them into Germany or to other countries. We know the world of football. The experience acquired day for day informs our work. Different countries mean different mentalities and sensitivities, different initial situations and a wide range of dreams and emotions. We draw on all of these to create a realistic strategy.

Team

We don’t claim to be able to do everything ourselves. Therefore, we have partners at our side who we trust and with whom we have been working successfully in different fields for many years now. We are based in a shared central office with the creative communications agency IDEENGUT in Halberstadt. This is the place where we forge the plans that will make successful players of the players.

Frank Lieberam

CEO / Managing Director

M    +49 177 - 52 57 651
E     f.lieberam@l-concept.de

René Lieberam

CEO / Managing Director

M    +49 172 - 56 73 135
E     r.lieberam@l-concept.de

L-concept Sports GmbH

Robinienweg 10a
15366 Hoppegarten
Deutschland
T +49 (0) 172 56 73 135
E office@l-concept.de